It is Official: Sega Is Buying Indignant Birds Maker Rovio
The all-cash deal between Sega and Rovio marks yet one more main gaming acquisition with a sizzling fanbase and vibrant alternatives within the leisure section. Sega’s Sonic is already a gaming phenomenon. After capturing a strong fanbase with animated content material focused at kids, the Japanese firm additionally helped develop two “Sonic the Hedgehog” collection movies that made fairly some splash on the field workplace, whereas a 3rd one is within the pipeline and a spin-off collection based mostly on the hot-headed Knuckles character can also be on the desk. Rovio’s animation division, in the meantime, has already launched two Indignant Birds movies and a number of animated collection from the identical franchise.
The 2 manufacturers are giants in their very own approach, however that is removed from essentially the most vital gaming adjoining deal in current occasions. Sony acquired Halo and Future creator Bungie for about $3.6 billion, and Take-Two forked over greater than $12 billion to purchase Zynga, the maker of the FarmVille collection video games.
Microsoft paid over $75 billion to accumulate Activision Blizzard final yr, however that deal has run into regulatory sizzling waters. Notably, each Microsoft and Sony are locking horns over the deal whereas additionally making an attempt to take advantage of cash from the sheer leisure content material potential like movies and TV collection of the IPs they now management following their respective acquisitions.
