LiveWire initially needed to promote upwards of seven,000 bikes in 2023, however now, a press launch has lowered that quantity to 2,000 on the excessive finish. LiveWire additionally expects the corporate to function at a lack of between $115 million and $125 million. Initially, the launch of the S2 Del Mar was alleged to occur early this yr, however that has been pushed again as nicely to nearer to the top of the yr.
As unlucky as it’s, it isn’t notably uncommon for brand spanking new firms, particularly EV producers, to function at a loss and delay growth for the primary few years. Tesla, essentially the most well-known EV producer on the planet, usually delays the Cybertruck, for instance. LiveWire has the benefit of being linked to Harley-Davidson, an organization with over a century of producing expertise. To be able to promote extra EVs, LiveWire wants to put down some extra rubber within the R&D division and get to promoting bikes folks can really afford and need to trip.