Keanu Reeves is genuinely one of many co-founders of Arch Bike together with Gard Hollinger of L.A. County Choprods. In accordance with a press launch issued by Arch in October 2012, what began as Reeves going to Hollinger as a buyer become a years-long philosophical dialogue about bikes that led to them deciding to associate up and launch their very own boutique model.
“We now have a standard imaginative and prescient,” Hollinger is quoted as saying of Reeves within the press launch. “We began with the thought of a performance-based fashionable machine. As soon as the bike was full, it seemed like a manufacturing bike however not like something we had ever seen. It is distinctive and we won’t wait to introduce it to the world.”
“I am a man that loves all the pieces about bikes — the sounds, the model and the aesthetic mixed with the perform, however most of all of the using expertise,” Reeves added. “I’ve loved bikes for so long as I can keep in mind and I am able to share my ardour with the world.”
Reeves has been central to Arch’s advertising and marketing, with one distinctive promotion coming in late 2015. In that yr’s Neiman Marcus Christmas E book, prospects discovered that $150,000 might get you a two-day bike journey alongside the Pacific Coast with the star of “Level Break” and “Velocity,” and the customer would depart with Arch’s $85,000 KRGT-1 bike.