For roughly the primary half of the Eighties, Toyota constructed its tv commercials across the slogan “Oh, what a sense,” which went hand-in-hand with the protagonist of a given industrial leaping up within the air, arms outstretched in a victorious pose. It was one of many iconic advert campaigns of the period, and one “oh, what a sense” sub-campaign stands out as being notably lighthearted and out of doors the field: When Toyota ran a collection of adverts in 1986 that includes WWF (now WWE) wrestlers. Till crossover star John Cena grew to become the voice of Hyundai in 2020, automotive firms largely stayed away from professional wrestlers. Nonetheless, not less than in Australia, the place the marketing campaign ran solely, that wasn’t a difficulty in 1986.
A lot of the spots are brief, about 15 seconds lengthy, however they’re memorable. WWF announcer “Imply” Gene Okerlund handles the voiceovers whereas each greater stars (like The Iron Sheik, George “The Animal” Steele, The Killer Bees, and Okerlund himself) and less-notable names (like Paul Roma, S.D. Jones, and Steve Lombardi) had been featured, with the star of every advert performing some model of the “oh, what a sense” celebration.
The one that includes Sheik is possibly the standout, with Okerlund stressing “the liberty of the wind in your hair” because the Iranian wrestler’s bald head is revealed whereas he enjoys the advantages of the automobile. Steele, in the meantime, attacked a Hilux pickup truck to showcase its sturdiness, whereas the villainous Moondogs bought knocked out by operating right into a van and station wagon to permit Okerlund to brag about Toyota’s crash safety options.
Should you’re a toddler of the ’80s who was a wrestling fan again then, these will certainly tickle you, even in the event you’re not somebody who noticed them in 1986 in Australia.